assisted living marketing

Marketing

Assisted Living

ASSISTED LIVING MARKETING STRATEGIES TO GROW YOUR CENSUS

Assisted living marketing is here to stay. High performing assisted living providers have accepted that marketing must be a part of their day to day operations. When an assisted living or senior living provider commits 100% to marketing they can experience the riches of full census with many other advantages.

Reaching full census with your community means you have successfully differentiated yourself from all other assisted living, senior living and group home providers in the area. You’ve succeeded at creating the perception that you are the best option available. This perception can see inquiries, booking for tours and census skyrocket.

Marketing your community is a full-time job. For many Executive Directors and their teams of people there is not enough time to do what is necessary in order to fully ramp up and realize their marketing. This is where hiring a marketing consultant can help you develop a considerable advantage.

Assisted Living Marketing as Unique as Your Community

As an experienced marketing consultant we approach the marketing of your assisted living or senior living community both strategically and holistically. We research and write a custom marketing plan built around your unique position. We then implement a custom plan while measuring and tracking its success. We are available as much as you need us either on a project basis or ongoing basis.

We represent only one assisted living or senior living provider per market. We never take on your competitors. Our approach is to empower your assisted living community with the best available strategies to dominate your market. This is what differentiates us from the marketing agency approach. As a consultant, we’re completely committed to you rather than trying to on-board the entire industry.

We believe this goes to the core of what marketing is about, which is building strategic advantages not sharing them with other providers. We believe sharing your trade secrets is a poor business decision that can lead to being overtaken in the market.

As a marketing consultant we’ll recommend a variety of tactics concentrating on these areas:

  • Service— Your service experience can make or break your assisted or senior living community. We’ll examine your processes in detail and design service strategy to improve your overall experience in order to build loyalty with your residents while also attracting new residents.
  • Digital— People spend significant amounts of their time online these days exploring and researching the living options for their loved ones. Therefore your marketing efforts must be highly visible in the digital space. From launching a fully custom designed website, to optimizing it for SEO to also providing the best user experiences – we’ll make your digital efforts a major strength of your marketing.
  • Print Media— Your approach to print media should be valuable and well thought out. Meaning it should be part of other strategies in order to help strengthen your assisted living and senior living brand.
  • Social Media— From Facebook to A Place for Mom to everything in-between we will work with you to ensure you maximize your efforts to get the most out of the best available social media platforms.
  • Community Outreach & Events— There are so many avenues available to assisted living to educate the community on their unique offerings. We will help you identify where and when you should participate so you get the most mileage out of your events.
  • And many more strategies that are custom built around your assisted living or senior living brand.
Assisted Living Marketing

GET IN TOUCH.
MARKETING
CAN IMPROVE YOUR
CENSUS!

LEVERAGE THE HOLY GRAIL WITH YOUR ASSISTED LIVING OR SENIOR LIVING MARKETING

We are assisted living marketing consultants. We were the first to implement many of the strategies that you see today. We work with assisted living and senior living providers by first helping them understand who their residents are. We then help them create a branding strategy that is tailored to their unique community. We then develop a communications program that effectively communicates your unique offerings to the right residents at the right time. Contact us today, to learn more about improving your census.

YES, I WOULD LIKE TO LEARN MORE ABOUT ASSISTED LIVING MARKETING AND IMPROVE MY CENSUS