When selling to individuals (the end consumer), this is referred to as Consumer Marketing. Consumer transactions are frequently more impulsive in nature. Sometimes these transactions meet a need only thought of after seeing the product for sale. B2C marketers observe trends closely, research their customers’ purchase habits, and closely monitor their competitors’ tactics.

The strategies behind B2C include: advertising, branding, PR, sponsorship, digital strategy, direct response, email marketing – just to name a few. Finding the right mix for your B2C marketing should always be directly influenced by the unique qualities of the consumer segment you are targeting. B2C is best guided by a marketing professional with experience in this realm. A professional that understands emotional purchase decisions.