A dental practice can’t function without marketing. The highest performing dental practices have accepted this. Marketing is intertwined into their day to day operations. When a dentist practice commits 100% to marketing they can experience the riches of a waiting list of patients as well as many other advantages that are unquantifiable.

Unlike other healthcare specialists, a dentist is frequented by patients. Therefore, a dental practice needs a marketing strategy that doesn’t just focus on acquiring new patients, but also at retaining its existing patients.

Reaching success with your dental practice means you have successfully differentiated yourself as the best dentist in your area. You’ve succeeded at creating the perception that you are the best option available. This perception can see inquiries, booking for tours and census skyrocket.

Marketing your practice is a full-time job. For many dentists and their teams of people there is not enough time cycles to fully ramp up and realize the full potential of their marketing. This is where hiring a marketing consultant can help you develop a considerable advantage.

As an experienced marketing consultant we approach the marketing of your practice both strategically and holistically. We research and write a custom marketing plan built around your unique practice. We then implement a custom plan while measuring and tracking its success. We are available as much as you need us either on a project basis or ongoing basis.

We represent only one dental practice per market. We never take on your competitors. Our approach is to empower your practice with best available strategies to dominate your market. This is what differentiates us from the marketing agency approach. As a consultant, we’re completely committed to you rather than trying to sign-on every practice that comes across our path.

We believe this goes to the core of what marketing is about, which is building strategic and sustainable advantages not sharing them with the other providers. We believe sharing your trade secrets is a poor business decision that can lead to patient exits.

As a marketing consultant we’ll recommend a variety of tactics, such as:

• Service— Your patient experience can make or break your practice. We’ll examine your processes in detail and design service strategy to improve your overall experience in order to build loyalty with your patients while also attracting new patients.
• Digital— People spend significant amounts of their time online these days exploring and researching reputable dentists in their area. Therefore your marketing efforts must be highly visible in the digital space. From launching a fully custom designed website, to optimizing it for SEO to also providing the best user experiences – we’ll make your digital efforts a major strength of your dental practice.
• Print Media— Your approach to print media should be valuable and well thought out. Meaning it should be part of an overarching larger strategy to strengthen your dental practice brand and win more patients.
• Social Media— From Facebook to Instagram to everything in-between we will work with you to ensure you maximize your efforts to get the most out of the best available social media platforms.
• Community Outreach & Events— There are so many avenues available to dentists to educate the community on their unique services. We will help you identify where and when you should participate so you get the most out of your events.
• And many more strategies that are custom built around your dental practice brand.