A dental practice can’t function without marketing. The highest performing dental practices have accepted this. Marketing is intertwined into their day to day operations. When a dentist practice commits 100% to marketing they can experience the riches of a waiting list of patients as well as many other advantages that are unquantifiable.
Unlike other healthcare specialists, a dentist is frequented by patients. Therefore, a dental practice needs a marketing strategy that doesn’t just focus on acquiring new patients, but also at retaining its existing patients.
Reaching success with your dental practice means you have successfully differentiated yourself as the best dentist in your area. You’ve succeeded at creating the perception that you are the best option available. This perception can see inquiries, booking for tours and census skyrocket.
Marketing your practice is a full-time job. For many dentists and their teams of people there is not enough time cycles to fully ramp up and realize the full potential of their marketing. This is where hiring a marketing consultant can help you develop a considerable advantage.