Locate the Best SEO Company in Vancouver, WA
Vancouver, Washington has emerged as a fiercely competitive market when it comes to companies offering SEO (search engine optimization). Just go to Google and search “SEO Vancouver, WA” and your screen will lit up with an overwhelming number of search results from companies, agencies and consultants offering SEO related services.
If you are reading this article then chances are you already know the value of SEO. You already figured out that a good online presence will provide you with a way to connect with new customers. For those that are new or have little knowledge of SEO it can be hard to determine who the best SEO company is.
Sure you’ve read articles on the types of questions to ask when hiring a consultant which can be really helpful in determining the right fit. You may have been even tempted to explore the options across the river to find the best SEO Portland, Oregon has to offer. Either way, you’ve settled on finding someone in your own backyard to help you advance your SEO efforts.
Here’s some helpful tips on how to locate the very best SEO company in Vancouver, WA:
Ignore the lists
Most of the lists that you see online are compiled by a site that lists their top advertisers. You might have even noticed the questionable domain name from the get go. Or maybe you’ve explored the link provided for advertisers at the footer section of their website? Either way this is a bad place to look for an SEO company, let alone one in Vancouver, Washington U.S.A.
A major part of SEO is showing up organically on the search results pages and not by purchasing it through advertising. That’s a whole different animal known as advertising. And what does it say about the capabilities of a Vancouver SEO who relies on ads rather than SEO tactics, the same they sell to their customers? If an SEO refuses to drink their own bathwater, it’s a sign that they have become complacent or were never good to begin with.
So ignore the lists and you will be able to start to filter out the unnecessary players in the Vancouver SEO market.
Awards are not everything
Then there are these best of awards created by local Vancouver publications. Though they are fun to participate in by local businesses, they are not reliable as you think. Many award lists are nothing but self-congratulatory popularity contests created by the publication to drum up advertising dollars. Everyone has to pay their bills. So don’t blame the publication for this. It is actually a rather clever way to obtain revenue. After all that’s how publications have always made their money through advertising revenue.
If a Vancouver SEO company is preoccupied with applying for awards, then that means they are spending even less time and resources working on their clients search engine optimization. That’s why you should take awards with a grain of salt. It should not be a determinant in selecting someone who is going to help you rank on the search engines. What should guide your decision is the experience, passion and knowledge of the SEO and the time they are going to dedicate to getting your website a great online presence.
Ignore the hype
If you are only relying on a local Vancouver company to educate you about SEO, you might fall prey to the SEO’s selling tactics. Some agencies just hire great sales people. They are all talk and no action. That’s why it is important to dig deep and look into what the SEO is actually offering you. If a company says that they can guarantee you a 1st position, that’s a major red flag. No one can guarantee anything with SEO. Even Google cautions its users with the following statement:
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.
So avoid the hype and instead focus on your business goals and what the SEO can do to help you realistically achieve them. Also, educate yourself on what SEO is. Be armed with knowledge so you can make an informed decision.
Here’s what you should be looking for when locating the best SEO company in Vancouver, WA
Know your goals. This will help both you and the SEO determine a baseline in which to measure success during the duration of the SEO work. It’s also important to know that search engine optimization is a time intensive project and always ongoing. There’s simply no way around this. You are effectively being charged for someone’s time and attention to your website.
If an SEO claims to be able to get you results with minimal amounts of time, effort and dollars that’s again one of those red flags that you should be aware of.
A good sign is when the SEO company or consultant shows a lot of curiosity about your company. This shows that they’re interested in getting results for you. It also means that they are checking to see if they have the right skills and experience to meet your needs. The SEO should be asking just as many questions or more than you’re asking them.
Levon Guiragossian is principal marketing consultant and founder of The Holy Grail of Marketing, a marketing company specializing in search engine optimization. Levon has been in the SEO game since 2007 where he pioneered SEO across multiple industries. Levon is located in downtown Vancouver, Washington and is available for an in-person consultation.