Marijuana Marketing Strategies

Marketing

Marijuana

MARIJUANA MARKETING STRATEGIES TO GROW YOUR RETAIL BUSINESS

The cannabis and marijuana retail market has exploded in parts of the U.S.A. where marijuana has been legalized for recreational use. Particularly the states of Washington, Colorado and Oregon where legalization first occurred showcase a market that is still highly competitive. Some marijuana businesses have shut their doors as a result. The retailers that have been successful all have a common thread, they all have dope marketing. They know the key to their survival or even thriving comes down to establishing a reputable and highly desired brand.

Top performing cannabis and marijuana retailers have accepted this. They don’t look at marketing as a cost. They look to it as an investment. They have committed wholeheartedly to the process by setting aside marketing budget.

Marketing your marijuana business is a full time job. For many business owners there is not enough time to fully maximize marketing efforts because running the business in its self takes up considerable time. This is where hiring a marketing consultant can help you develop a key advantage.

Marijuana Marketing as Unique as Your Cannabis Retail Space

As an experienced marketing consultant we approach the marketing of your cannabis or marijuana business from a holistic and strategic standpoint. We research and write a custom marketing plan built around your unique business. We then implement a custom plan while measuring and tracking its success. We are available as much as you need us either on a project basis or ongoing basis.

We represent only one marijuana business per market. We never take on your competitors. Our approach is to empower your marijuana business with the best available strategies to dominate your niche. This is what differentiates us from the marketing agency approach. As a consultant, we’re completely committed to you rather than trying to on-board every marijuana retailer that crosses our path.

We believe this goes to the core of what marketing is about, which is building strategic and sustainable advantages not sharing them with the other marijuana businesses who wish to copy you. We believe sharing your trade secrets is a poor business decision that can lead to the eventual of your business.

As a marketing consultant we’ll recommend a variety of tactics, such as:

  • Service— Your customer experience can make or break your marijuana business. We’ll examine your customer service and backstage processes in detail and design a service strategy to improve your overall customer experience in order to create positive word of mouth and keep your customers coming back.
  • Digital— People spend significant amounts of their time online these days exploring and researching places where they want to spend their money. Therefore your marketing efforts must be highly visible in the digital space. From launching a fully custom designed website, to optimizing it for SEO to also providing the best user experiences – we’ll make your digital efforts a major strength of your marijuana business.
  • Print Media— Your approach to print media should be valuable and well thought out. Meaning it should be part of an overarching larger strategy to strengthen your marijuana brand.
  • Social Media— From Facebook to Instagram to everything in-between we will work with you to ensure you maximize your efforts to get the most out of the best available social media platforms.
  • Community Outreach & Events— There are some avenues available to marijuana retailers to educate the community on their unique products from socially responsible perspective. We will help you identify where and when you should participate so you get the most out of your event outreach efforts.
  • And many more strategies that are custom built around your marijuana retail brand.
Marijuana Marketing

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We are marijuana marketing consultants. We work with marijuana and cannabis retailers to help them understand who their customers are. We then help them create a branding strategy that is tailored to their unique retail space. Contact us today, to learn more about improving your marijuana business.

YES, I WOULD LIKE TO LEARN MORE ABOUT MARIJUANA MARKETING AND IMPROVE MY BOTTOM LINE

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