Positive Publicity For Your Brand
Positive Publicity For Your Brand
Public relations main focus is positive image shaping. The goal of Public Relations is to generate positive publicity for a company and enhance its reputation. Public relations tells your story in such a way that your brand stands-out in regional, national, and international conversations. The most successful firms have always been really good at public relations. If you don’t currently utilize PR, then it is never too late to get started.
Every time you take part in a social media contest, visit a new site, attend an event or interact with a brand, you’re part of a public relations experience. PR shouldn’t be a reactive discipline but rather a proactive one. At the Holy Grail of Marketing – we think of pre-emptive PR strategies that move your business forward. We’ll help you build strong relationships with your audiences through positive PR getting your name out there to make sure that the story you want to tell permeates with positivity.
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Social Media Strategy
There are several PR strategies that are worth engaging in to develop positive publicity. Here are some examples.
A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, press releases are e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, blogs, networks and internet news sites.
Thought leadership is a type of content marketing where you tap into the talent, expertise, and passion of a topic to answer the biggest questions on the minds of your target audience. Thought leadership comes in the form of webpages, books (e-books), white papers, articles, videos, blog posts and interactive events.
A media alert is like a press release. It provides instant communication of important local information to media newsrooms. Answers the what, who, when, where aspect. Media alerts are especially advantageous for promoting events. When your event is picked up by the publication your event is effectively reaching awareness with readers of that publication.
Sponsorship can be used by a company as a PR tool to achieve alignment with an event, association, cause, institution or community. The increased visibility and added exposure is similar to the effects of advertising. Sponsorship taps into a unique community that share a similar belief for a cause.
Enhancing a company’s reputation by continually generating positive publicity is a strategy employed by the most successful firms. New customers will seek you out as your brand message will be strengthened through earned media. This equates to new customers, loyalty with existing customers and opportunities in the form of investors and alliances.
We have proven ourselves over a decade across many industries building value for our clients’ businesses through positive public relations. We’ve worked on hundreds of events aligning companies with worthwhile causes and charities. We believe that the power of the pen is mightier than the sword having been published in the Wall Street Journal, Fox News, U.S. News and World Report and The Courier Mail – just to name a few. If you want to add public relations to your arsenal – then contact us today.
YES, I WOULD LIKE TO LEARN MORE ABOUT PUBLIC RELATIONS AND IMPROVE MY BOTTOM LINE