Top performing real estate agents, brokers and real estate firms have accepted that marketing must be a mainstay in their business. They know without effective marketing they are dead in the water. Therefore they’ve placed major emphasis on marketing and branding and have committed fully to the process.
Unlike other professions, a real estate agent may sell a client piece of real estate and even though the experience was excellent they may not hear or work with that client for years. Therefore, a real estate agent needs a marketing strategy that creates a steady flow of leads of new buyers and sellers.
Reaching success with your real estate business means you must successfully differentiate yourself from all the other agents in your town. It means you have succeeded at creating the perception that you are the best option available. Creating this kind of perception can see inquiries skyrocket.
Marketing your real estate business is a full time job. For many agents there is not enough time to fully maximize their marketing efforts. This is where hiring a marketing consultant can help you develop an advantage.
As an experienced marketing consultant we approach the marketing of your real estate business from a holistic and strategic standpoint. We research and write a custom marketing plan built around your unique real estate business. We then implement a custom plan while measuring and tracking its success. We are available as much as you need us either on a project basis or ongoing basis.
We represent only one real estate agent per market. We never take on your competitors. Our approach is to empower your real estate business with the best available strategies to dominate your market niche. This is what differentiates us from the marketing agency approach. As a consultant, we’re completely committed to you rather than trying to get on retainer every agent that crosses our path.
We believe this goes to the core of what marketing is about, which is building strategic and sustainable advantages not sharing them with the other agents who wish to copy you. We believe sharing your trade secrets is a poor business decision that can lead to low performance.
As a marketing consultant we’ll recommend a variety of tactics, such as:
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