Top performing real estate agents, brokers and real estate firms have accepted that marketing must be a mainstay in their business. They know without effective marketing they are dead in the water. Therefore they’ve placed major emphasis on marketing and branding and have committed fully to the process.
Unlike other professions, a real estate agent may sell a client piece of real estate and even though the experience was excellent they may not hear or work with that client for years. Therefore, a real estate agent needs a marketing strategy that creates a steady flow of leads of new buyers and sellers.
Reaching success with your real estate business means you must successfully differentiate yourself from all the other agents in your town. It means you have succeeded at creating the perception that you are the best option available. Creating this kind of perception can see inquiries skyrocket.
Marketing your real estate business is a full time job. For many agents there is not enough time to fully maximize their marketing efforts. This is where hiring a marketing consultant can help you develop an advantage.