
Retail Marketing

Retail marketing is the range of strategies undertaken by a retailer to promote awareness and sales of a company’s products. A retailer purchases goods or products in quantities from manufacturers or via wholesale, and then sells those goods to a consumer for a profit. Retail Marketers must ensure that their marketing mix; their store (place), their price, their products and their promotions are dialed-in to deliver sales.
The strategies behind Retail Marketing can include: custom website design for eCommerce, search engine optimization, email marketing, personal selling, branding, sales promotion, point of purchase (POP) communications, advertising – just to name a few.
YES, I WOULD LIKE TO LEARN MORE ABOUT RETAIL MARKETING AND IMPROVE MY BOTTOM LINE