3. Adjust and Align your Digital Efforts
Just like the human spine, your digital marketing efforts can benefit from being aligned and re-aligned. Here is what your chiropractic practice needs to digitally do in 2019.
Social media is growing to a point where if you are avoiding this channel, you’re ignoring where your patients spend the majority of their free time. There are over a billion reasons to be on Facebook as the social media giant has accumulated over a billion users. A big consideration for chiropractors is how to concentrate their efforts on attracting new patients by correctly utilizing Facebook and other social media channels to grow their practice. Having regular updates and then measuring which kinds of posts accumulate the most engagement is the best place to start. If you are having difficulties coming up with ideas, then it might be time to engage a marketing consultant. They’ll be able to help you kick-start your social media efforts.
Having a chiropractic website that makes you stand out from your competitors is a cornerstone of an authentic digital strategy. The most effective website are totally custom. The website is designed around your chiropractic brand by someone who is not serving other chiropractic masters in your area. Meaning that you don’t want to go through one of those chiropractic digital agencies that also provide services for your direct competitors. There is nothing more unauthentic than a canned website that looks similar to your competitor’s. It goes against all that we know about branding strategy which is based on authenticity. And in the world of website search engine optimization, it is a major conflict of interest, because there can only be one #1 on Google per category.
So get with a marketing consultant that is willing to sign a non-compete.
Electronic Communications with Patients
Regular consistent communication with your patients is vital to the livelihood of your practice. If you are using one of those canned newsletter services, most likely your audience will know that you’re being unauthentic and “mailing it in” so to speak. If you take the time to write about your practice and custom communicate what’s actually going on, a newsletter or email campaign can be an authentic avenue to generating and re-generate patients for your practice.
If you don’t have the time you should consider bringing on someone on in-house or on a part-time basis. Whoever you hire should be able to write in the style of your brand communicating the authenticity of your current events, unique services and overall commitment to your patients. If you are not ready to hire someone, you can bring on a marketing consultant to help you set up an overall communication system. They can show you the ropes of how to effectively communicate your brand.