
Tourism Marketing

Tourism is over a $7 Trillion global industry (World Travel & Tourism Council, 2018). This makes it one of the biggest and most complex sectors in the world. Tourism provides a unique challenge for marketers. With tourism you are marketing a group of products and services for a location or event. The overall product, which is a combination of all services and products, is thought of as an “experience”.
Tourism is marketed through multiple marketing strategies. These include personal selling, branding, digital strategy, search engine optimization, guerrilla marketing and advertising – just to name a few. These strategies are utilized before, during and after a tourist’s experience.
YES, I WOULD LIKE TO LEARN MORE ABOUT TOURISM MARKETING AND IMPROVE MY BOTTOM LINE