Branding is fairly simple. It is a blueprint for what makes you different from other businesses. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose your products over competitors. It answers mainly two questions:
• Why are you better than the competition?
• Why should people choose you?
While branding answers the above questions, it is also very much your style. Now style can get you noticed, but your relationship with your customers should go beyond just first impressions. That is why it is absolutely critical that you have the systems in place in order to deliver on your branding promise.