BRANDING

Set yourself apart

BRANDING,
IT’S WHAT SETS YOU APART

Branding is fairly simple. It is a blueprint for what makes you different from other businesses. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose your products over competitors. It answers mainly two questions:

• Why are you better than the competition?

• Why should people choose you?

While branding answers the above questions, it is also very much your style. Now style can get you noticed, but your relationship with your customers should go beyond just first impressions. That is why it is absolutely critical that you have the systems in place in order to deliver on your branding promise.

TRANSFORMING YOUR BUSINESS INTO A BRAND

Few companies achieve brand status. Because of this, branding must go beyond a logo or an image associated with a company. A brand is the highest achievement of all of your marketing department’s labor. Think of it as achieving the black belt in marketing. A brand is your product performing as advertised. It is about expectations being met with your customers. When you have a brand you are recognized as being able to deliver a certain style of product or experience with a following of loyal customers that believe in it.

Branding Tool by the Holy Grail of Marketing

GET IN TOUCH.
BRANDING
CAN IMPROVE
YOUR BUSINESS!

BRANDING TERMS

Brand Identity
Logo
Brand Standards
Brand Messaging
Brand Positioning
Brand Community

Brand Architecture
Branding
Integrated Branding
On-brand
Off-brand
Brand Personality

Internal Branding
External Branding
Brand Development
Corporate Identity
Brand Story Telling
Brand Architype

Brand Communications
Brand Management
Branding Strategy
Branding Promise
Brand Equity

THE WHAT, WHEN AND WHERE OF BRANDING

WHAT IS BRANDING?

Branding is the process of giving a meaning to specific company, products or services by creating and shaping a brand in consumers’ minds (Kotler, 2018). It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s.

WHEN SHOULD I BRAND?

Whether you are in the early planning stages of launching your business or a company that has been established for over 100 years, you should always be branding your business. Branding promotes recognition with your current and future customers.

WHERE DO I BRAND?

Where you choose to promote your brand is part of an effective branding strategy. Wherever you choose to promote your brand it is essential that your messaging, look and feel and approach is unified. Unified is a fancy way of saying consistent.

SOME BRANDING WORK WE’VE DONE

Flashback to the1940s Event Branding Campaign

Employee Meal Poster Internal Branding Piece

Cinetopia Classic Cinema Event Branding Piece

Luxury real estate magazine advertisement

HOW WE HELP YOU BRAND

We help our clients grow their business by creating meaningful value in their brand. Our aim is to create distinction with your brand at key touch-points. This is achieved after we have identified through research who your customers are, where they reside and their unique habits. Through a collaborative approach with our clients we bring out core strengths through highly tailored messaging and design. Connecting your brand to your target audience is the outcome of branding. Brand loyalty is the long term effects of quality branding.

LEVERAGE THE HOLY GRAIL WITH YOUR BRANDING

When you leverage the Holy Grail you are getting a brand strategist, creative director and brand researcher. We have proven ourselves over a decade across many industries employing proven branding processes to build the value for clients’ businesses, creating customer preference and improving revenue and the bottom line. Contact us today so we can begin evaluating your brand and get you on the path of brand loyalty with your customers.