When businesses sell to the government this is referred to as Business to Government (B2G) or public sector marketing. This marketing discipline encompasses marketing products and services to various government levels through marketing communications strategies often in the form of request for proposals (RFPs). The U.S. federal government is the largest purchaser of goods and services in the world. When the government buys, it buys differently than the commercial sector; the language it speaks is different; its motivations for buying are different.
BUSINESS TO GOVERNMENT MARKETING STRATEGIES
The strategies behind B2G can include: Request for proposals (RFPs), case studies, white papers, PR, custom website design, email marketing, presentations, personal selling, branding, – just to name a few.
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LEVERAGE THE HOLY GRAIL WITH BUSINESS TO GOVERNMENT MARKETING
We have proven ourselves in the implementation of B2G marketing strategies. We can successfully help your business better communicate and lodge an effective proposal during the RFP stage of securing a government contract. We believe that if you have a business that can offer value to the government in some way, then we can help you better market your business to them. If you want to add proven marketing strategy to your business – then contact us today.
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