Food Marketing

Food Marketing

FOOD MARKETING

Food products involve many traditional marketing approaches with an added level of complexity. For one, food marketers have to sell a perishable product whose quality and availability varies seasonally. Add to that, the awesome amount of choice the market produces which means consumer tastes are always shifting. This means customer research and test marketing have to be a vital part of the process.

Another major part of food marketing is working out distribution. Food marketers must locate which retailers (e.g. grocery stores), restaurants, food manufacturers, wholesale distributors and importer/exporters will best get the food to consumers. This is all done in a regulated environment. This means food marketers must navigate constantly changing rules and regulations on how food can be marketed. It is because of all the aforementioned, that growers, processors, and manufacturers must work together to create products that meet the constantly changing standards of food marketing.

FOOD MARKETING STRATEGIES

The strategies behind food marketing include: marketing strategy with a special emphasis on marketing research and test marketing. Other areas of focus include: branding, marketing management, new customer acquisition and advertising.

Food Marketing

This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.

GET IN TOUCH.
MARKETING
CAN IMPROVE
YOUR BUSINESS!

LEVERAGE THE HOLY GRAIL WITH YOUR FOOD MARKETING

We work with food companies by first helping them understand who their customers are. After  successfully test marketed your food product and securing distribution, we can then help you create a branding strategy that is tailored to your unique customer. This means making sure everything from logo, to packaging to the promotional strategy all works to help you sell more products.  Contact us today, to learn more.

YES, I WOULD LIKE TO LEARN MORE ABOUT FOOD MARKETING AND IMPROVE MY BOTTOM LINE

This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.

 

COMMANDMENTS    ABOUT    PRIVACY POLICY    CONTACT

© COPYRIGHT 2018 THE HOLY GRAIL OF MARKETING

ALL INFORMATION ON THIS SITE IS COPYRIGHTED. NO PART OF THIS WEBSITE OR ANY OF IT'S IMAGES OR DESCRIPTIONS MAY BE USED, REPRODUCED OR COPIED BY ANY MEANS OR IN ANY FORM WITHOUT THE PRIOR WRITTEN PERMISSION OF THE HOLY GRAIL OF MARKETING. ALL RIGHTS RESERVED.

POWERED BY CREATIVITY, KNOWLEDGE AND PASSION FOR MARKETING. PROUDLY MADE IN VANCOUVER, WA U.S.A.