
New Customer Acquisition
Focus on Getting New Customers

Sometimes firms get sidetracked with the overwhelmingly large field of marketing and forget their marketing should be focused on “growth” orientated activities. Getting new customers while retaining the ones you currently have is the most certain pathway for a firm’s growth. Having a new customer acquisition strategy in place no matter where you are at in your product life-cycle is something that the most successful firms have in place. This is practiced in coordination with a solid customer retention strategy.
Locating where your customers are is the first step of establishing a strategy. Companies that don’t have historical data must spend time understanding where their target market spend their time. Also a major consideration is, at what stage the customer is in their purchasing decision. Once you have selected the correct channels that meet your budget then testing begins to establish which channels work the best and what approaches are best at attracting customers.
YES, I WOULD LIKE TO LEARN MORE ABOUT NEW CUSTOMER ACQUISITION AND IMPROVE MY BOTTOM LINE