Sustainable marketing (also referred as Green Marketing) is the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category. Although there are no rigid guidelines that can categorize what is officially a green or sustainable company – it is becoming more common for firms to claim this status in hopes to generate favorability among their customers. An example of sustainable marketing is BP’s regular publishing of its sustainability report which accounts the company’s efforts to build good will and corporate social responsibility among stakeholders through sustainable practices.
The promotional strategies behind sustainable marketing include: advertising, public relations and sponsorship. Much emphasis is placed on branding by positioning the sustainable aspect via corporate communications. An annual report that emphasizes sustainable practices by the firm is a common practice most seen with sustainable organizations.
GET IN TOUCH.
YES, I WOULD LIKE TO LEARN MORE ABOUT SUSTAINABLE MARKETING AND IMPROVE MY BOTTOM LINE