WHAT IS BRANDING?

Branding is the process of giving a meaning to specific company, products or services by creating and shaping a brand in consumers’ minds (Kotler, 2018). It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s.

WHEN SHOULD I BRAND?

Whether you are in the early planning stages of launching your business or a company that has been established for over 100 years, you should always be branding your business. Branding promotes recognition with your current and future customers.

WHERE DO I BRAND?

Where you choose to promote your brand is part of an effective branding strategy. Wherever you choose to promote your brand it is essential that your messaging, look and feel and approach is unified. Unified is a fancy way of saying consistent.