SEARCH ENGINE OPTIMIZATION GETS YOU TO THE TOP

The goal of search engine optimization is pretty straight forward—to position your product and services at the top of the search engine results. The higher you appear on the page the more traffic and inquiries you get. Many factors contribute to SEO. These include tags, image optimization, design/ coding style and content. Organic ranking, which is the result of quality search engine optimization – cannot be purchased like an ad.

GO BEYOND YOUR PAGE RANK IN THE SEARCH RESULTS

Getting a good search ranking from search engine optimization is an important first step. What you do with the traffic brought by those rankings is paramount to your success. Strengthening the bond you create with potential or existing customers with your brand and your products/services is key. Making sure your branding works through use of copy-writing and design to convert traffic into qualified leads is a major part of search engine optimization (SEO).

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SEARCH ENGINE OPTIMIZATION TERMS

Copywriting
Keyword Research
Website Optimization
Conversion Rate
Content Development
Link Earning

Local SEO
Nationwide SEO
PageRank
Content Strategy
Content Creation
Content Calendars

Nationwide SEO
Search Engine Optimization
Skyscraper Content
Header Tags
Google Search
Hyper Local Search

EXAMPLES OF SEARCH ENGINE OPTIMIZATION TACTICS

There are several search engine optimization tactics that are worth engaging in to create top search engine rankings.

Local Search Strategy

Local search strategy is a form of search engine optimization where a business capitalizes on local search. Local Search strategy focuses on local search platforms such as Google Business (formerly known as Google Places/Local/Circles). This strategy is especially important for topping any business category in your state, town, suburb or zip code.

Content Strategy

Content strategy is a focus on dominating a particular subject, term or area of expertise. The goal of content strategy is becoming a thought leader. A thought leader is a company or an individual that is recognized as an authority in a specialized field because of their advance knowledge. If you want to build customers then you must communicate your expertise in the subject matter of the areas that you sell. This builds trust with the prospect. Trust is necessary for building any relationship. It is part of the selling process.

Referral Traffic

With site traffic, a “referral” is like a recommendation from one website to another. Setting up a large network of referral traffic can pay off as referrals get the nod of approval from the referrer site which builds trust. Networking with like-minded experts is a great way to source traffic from new channels.

WHY YOU NEED SEARCH ENGINE OPTIMIZATION AS PART OF YOUR MARKETING?

With Google processing over 3.5 billion searches per day, search engine optimization is a strategy you should be using in order to channel traffic to your offerings and ignite your business. The best optimization not only gets your webpages at the top of the results, it also stays true to your brand while successfully converting traffic to inquiries. If a company doesn’t have the personnel in-house with know-how to maneuver content to the top of the search results then they must consult a marketing professional with SEO experience who can help you get there.

LEVERAGE THE HOLY GRAIL FOR SEARCH ENGINE OPTIMIZATION

The world of search engine optimization is constantly evolving. It can be a real challenge to keep up with the changes. At the Holy Grail we have been maneuvering content and websites to the top of the search results since 2007. Excellence in search engine optimization requires a balancing of goals that are often conflicting, as goals related to SEO are sometimes contraire to branding. We help you find balance in your SEO while delivering you leads which translates into new customers. Contact us today so we can discuss your search engine optimization goals.