Tourism Marketing

TOURISM MARKETING

Tourism is over a $7 Trillion global industry (World Travel & Tourism Council, 2018). This makes it one of the biggest and most complex sectors in the world. Tourism provides a unique challenge for marketers. With tourism you are marketing a group of products and services for a location or event. The overall product, which is a combination of all services and products, is thought of as an “experience”.

TOURISM MARKETING STRATEGIES

Tourism is marketed through multiple marketing strategies. These include personal selling, branding, digital strategy, search engine optimization, guerrilla marketing and advertising – just to name a few. These strategies are utilized before, during and after a tourist’s experience.

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LEVERAGE THE HOLY GRAIL IN TOURISM MARKETING

We have proven ourselves implementing tourism marketing strategies for both service and product oriented businesses. We work with businesses first helping them understand who their customers are. We then help them implement a complete tourism communication strategy designed to attract inquiries and improve business. We believe that if you have a tourism related business that offers value to travelers, we can help you better market your products and services to them. If you want to add proven marketing strategy to your arsenal – then contact us today.