Add the Element of Surprise
Add the Element of Surprise
If you are struggling to make splash in a crowded marketplace, then guerrilla marketing is something you might consider adding to your toolkit.
Guerrilla Marketing is an approach to marketing which leverages unconventional creative low cost strategies that are designed to win tactical battles. Traditional guerrilla marketing was very much centered on low cost. These days guerrilla marketing can involve much bigger budgets, but the mindset and spirit of the marketer to be creative and stretch the dollar is still there.
When conceptualizing a guerrilla marketing plan, one must consider the element of surprise. This means thinking boldly and creatively to come up with ways to maximize the attention span of the onlooker. Building a marketing plan centered on creativity is one way to achieve unconventional results in your ideas, tactics and overall strategy.
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Though this tactic is widely adopted today by advertisers in the online game, this tactic came from guerrilla beginnings. Today there are many ways to expand upon this strategy. For example, bidding on a competitor’s unique product name, a well-known employee’s name within their company, a physical address, or phone number – are all creative ways to intercept a competitor’s customer while they are in search mode.
For a grassroots, take-it-to-the-streets method renting (or organizing) a crowd in order to grow a larger crowd of onlookers is a guerrilla tactic. By nature people are attracted to crowds. For example, one might rent a crowd during a grand opening of a restaurant, in order to make the restaurant look busier than it actually is, subsequently additional onlookers will try to get in and book in the days and weeks thereafter thinking that the restaurant must be good because it’s so busy. This guerrilla tactic should be used with caution as some businesses that have organized crowds have been foiled by the public and this makes a business look disingenuous.
Advertising campaigns that require an onlooker to take a second look because the image associated with the ad can’t be processed by the mind on the first go is an example of a guerrilla marketing tactic. For businesses wanting to maximize the attention aspect of an ad purchase, the creative design can be used to engage more of the consumer’s attention span. Double take campaigns are often used on billboards, vehicle and building wraps, business cards, print ads, poster campaigns, direct-mail campaigns and increasingly online in rich media such as videos and banner ads. Double take ads require more upfront time in the design process but can make ripples in a noisy marketplace if used correctly.
Guerrilla marketing is an area that has grown throughout the years to a point that it regularly appears in the marketing plans of organizations wanting to make a high impact. For our corporate clients we have delivered creative gorilla ad campaigns that have generated buzz while maximizing ad spend. We’ve done this both online and offline for our customers. We believe in the power of guerrilla marketing and know it can be an important part of your marketing plan.
We are seasoned guerrilla marketers that have clocked tens of thousands of hours handling our client’s ad campaigns. With experience comes a natural tendency to arrive at a creative idea and solution than less seasoned professionals. Contact us today so we can start brainstorming something creative, low cost and guerrilla for your next campaign.
YES, I WOULD LIKE TO LEARN MORE ABOUT GUERRILLA MARKETING MY BUSINESS TO IMPROVE MY BOTTOM LINE