Top performing real estate agents, brokers and real estate firms have accepted that marketing must be a mainstay in their business. They know without effective marketing they are dead in the water. Therefore they’ve placed major emphasis on marketing and branding and have committed fully to the process.

Unlike other professions, a real estate agent may sell a client piece of real estate and even though the experience was excellent they may not hear or work with that client for years. Therefore, a real estate agent needs a marketing strategy that creates a steady flow of leads of new buyers and sellers.

Reaching success with your real estate business means you must successfully differentiate yourself from all the other agents in your town. It means you have succeeded at creating the perception that you are the best option available. Creating this kind of perception can see inquiries skyrocket.

Marketing your real estate business is a full time job. For many agents there is not enough time to fully maximize their marketing efforts. This is where hiring a marketing consultant can help you develop an advantage.

As an experienced marketing consultant we approach the marketing of your real estate business from a holistic and strategic standpoint. We research and write a custom marketing plan built around your unique real estate business. We then implement a custom plan while measuring and tracking its success. We are available as much as you need us either on a project basis or ongoing basis.

We represent only one real estate agent per market. We never take on your competitors. Our approach is to empower your real estate business with the best available strategies to dominate your market niche. This is what differentiates us from the marketing agency approach. As a consultant, we’re completely committed to you rather than trying to get on retainer every agent that crosses our path.

We believe this goes to the core of what marketing is about, which is building strategic and sustainable advantages not sharing them with the other agents who wish to copy you. We believe sharing your trade secrets is a poor business decision that can lead to low performance.

As a marketing consultant we’ll recommend a variety of tactics, such as:

• Service— Your client experience can make or break your real estate business. We’ll examine your processes in detail and design service strategy to improve your overall experience in order to create positive word of mouth.
• Digital— People spend significant amounts of their time online these days exploring and researching homes and property in their area. Therefore your marketing efforts must be highly visible in the digital space. From launching a fully custom designed website, to optimizing it for SEO to also providing the best user experiences – we’ll make your digital efforts a major strength of your real estate business.
• Print Media— Your approach to print media should be valuable and well thought out. Meaning it should be part of an overarching larger strategy to strengthen your real estate brand and win more clients.
• Social Media— From Facebook to Instagram to everything in-between we will work with you to ensure you maximize your real estate efforts to get the most out of the best available social media platforms.
• Community Outreach & Events— There are many avenues available to real estate agents to educate the community on their unique services. We will help you identify where and when you should participate so you get the most out of your event outreach efforts.
• And many more strategies that are custom built around your real estate brand.